Comparison / Sana Commerce vs Shopify + official BC connector
Sana Commerce vs Shopify + official BC connector for Business Central
Side by side
| Sana Commerce | Shopify + official BC connector | |
|---|---|---|
| Integration | ERP-integrated — the shop reads Business Central logic directly | Official Shopify Connector built into Business Central by Microsoft |
| Commerce focus | B2B | B2C |
| Hosting | SaaS | SaaS |
| PIM | — | — |
| On AppSource | Yes | Yes |
| Pricing model | Annual subscription, quote-based | Shopify subscription tiers; the Microsoft-built connector ships with BC at no extra cost |
| Typical company | Mid-market B2B | SMB to mid-market B2C |
Which one, when
Ask who logs in. Sana's buyers are procurement people with negotiated prices, credit limits and order lists — the shop must mirror the ERP or it creates support tickets. Shopify's buyers are consumers who never log in twice and convert on speed and polish — the shop must be beautiful, and nightly sync from BC is fine. B2B companies pushing Shopify Plus into portal duty pay in workarounds for what Sana does natively; B2C brands on Sana leave conversion on the table that Shopify would harvest. This is the pairing where 'both, as two systems' is most often the honest answer.
Full profile: Sana Commerce · Shopify + official BC connector
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